Just like everything else the world of marketing is evolving at an alarming rate. Alarming because not every business is capable of keeping up with the pace and hence, some are crumbling under the continuous pressure every day.
The changing needs, wants and preferences of the modern consumer has led to a paradigm shift in the field of marketing. While previously it was enough to post a few ads on the newspaper or have a TV commercial or two promoting your product, that just wouldn’t do any good to your product anymore. The TV commercials, radio announcements and newspaper ads still appeal a certain section of the consumers, true. But by all means this is the age of Generation Y! The age of the three I’s- Ipads, iPods and iphones.
The generation lives and breathes internet. There is no way they can be reached without involving digital marketing. That is why prestigious digital advertising firms such as Strategis, which is also a HubSpot Certified Partner, are to be trusted.
The changing needs, wants and preferences of the modern consumer has led to a paradigm shift in the field of marketing. While previously it was enough to post a few ads on the newspaper or have a TV commercial or two promoting your product, that just wouldn’t do any good to your product anymore. The TV commercials, radio announcements and newspaper ads still appeal a certain section of the consumers, true. But by all means this is the age of Generation Y! The age of the three I’s- Ipads, iPods and iphones.
The generation lives and breathes internet. There is no way they can be reached without involving digital marketing. That is why prestigious digital advertising firms such as Strategis, which is also a HubSpot Certified Partner, are to be trusted.
0 comments:
Post a Comment